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Lounge has named KATSEYE member Daniela Avanzini the first face of CAST by Lounge, a new creative platform for campaigns featuring women. The launch campaign pairs intimate portraits of Avanzini with the brand’s Balconette Bra and ContourSoft Leggings; pricing and campaign availability details were not included in the report.
Lounge has named KATSEYE’s Daniela Avanzini the first face of CAST by Lounge, a new creative platform introduced through a campaign of intimate portraits. The launch features the brand’s Balconette Bra and ContourSoft Leggings, extending Lounge’s celebrity partnerships while putting a KATSEYE member at the center of its latest lingerie and lifestyle marketing.
The campaign uses editorial poses, close-up images and deliberate framing to focus on Avanzini’s shape and movement. The report describes the portraits as presenting a more intimate side of the performer than audiences may see with KATSEYE. Lounge said CAST is designed to spotlight women it sees as embodying the brand’s mix of confidence, sexiness and comfort.
Two products are at the center of the launch: the Balconette Bra and ContourSoft Leggings. Lounge describes the pieces as designed to flatter and move with the wearer. The report directs shoppers to the brand’s website, but does not provide prices, product colorways, sizes, or a specific campaign end date.
Avanzini said she welcomed the opportunity to show a more personal side of herself and felt comfortable being herself with the brand. Her comments frame the campaign as a collaboration around self-presentation, rather than only a product shoot. The report does not specify how the CAST platform will be used after this first campaign or whether additional participants have been announced.
A New Platform for Lounge Campaigns
CAST gives Lounge a named platform for celebrity-led campaigns, rather than presenting this launch solely as a one-off endorsement. By making Avanzini its inaugural face, the brand connects its lingerie and lifestyle marketing to a member of an internationally active pop group, potentially bringing the campaign to audiences who follow KATSEYE as well as Lounge customers.
The launch also reflects a wider product and brand positioning. Lounge began with lingerie and has expanded into clothing, shoes and bags, while continuing to emphasize fit and comfort alongside sensual styling. CAST’s stated focus on individuality gives the company a way to present that positioning through different women and identities. The effect of the campaign on sales or brand awareness is not established in the source report.
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Lounge’s Move Beyond Lingerie
Lounge is a British lingerie-turned-lifestyle brand founded in 2016. Its original pitch, according to the report, was that women should not have to choose between comfort and feeling sexy. The brand has since added apparel, footwear and bags to its offering, while continuing to promote fit and the female form.
The Avanzini campaign follows Lounge’s collaboration with Emily Ratajkowski last year, as described by Hypebae. That earlier partnership provides a recent example of the brand using a high-profile face in its marketing. CAST is presented as a new platform and a further step in that approach, with the launch framing individuality as central rather than relying on a single definition of womanhood.
““I loved the idea of showing a more personal, intimate side of myself, something people don’t always get to see with KATSEYE.””
— Daniela Avanzini, as quoted in the Hypebae report
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Campaign Details Still Unreported
The report does not state the campaign’s full release schedule, how long the products will be available, or whether the launch includes special editions. It also gives no price, size range, or specific shopping link beyond directing readers to Lounge’s website. The source does not detail whether CAST will feature other participants or how frequently the platform will release campaigns.
Descriptions of the products’ fit and movement are brand marketing claims; the report does not include independent product testing or customer feedback. No sales projections, performance figures, or measurable results from the launch are provided.
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Watch for Further CAST Releases
Readers interested in the featured pieces can check Lounge’s website for current product listings and availability. The report does not announce a follow-up campaign date, additional CAST faces, or a schedule for future releases, so the next development will depend on what Lounge publishes about the platform.
Further details to watch for include whether the brand expands the campaign beyond Avanzini, whether it adds other product categories, and whether it shares information about the platform’s reach or commercial results. Until Lounge provides those updates, the confirmed launch remains centered on Avanzini and the two named products.
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Key Questions
Who is the face of Lounge’s new campaign?
Daniela Avanzini of KATSEYE is the inaugural face of CAST by Lounge, the brand’s new creative platform.
What is CAST by Lounge?
Lounge describes CAST as a creative platform spotlighting women associated with its brand values. Avanzini’s campaign is its first release.
Which products feature in the campaign?
The campaign centers on Lounge’s Balconette Bra and ContourSoft Leggings. The report does not give prices, colors or a full size range.
What did Avanzini say about taking part?
Avanzini said she liked showing a more personal side of herself, one audiences may not see with KATSEYE, and said Lounge made her feel comfortable being herself.
Has Lounge announced who will appear in the next CAST campaign?
No. The report does not name future participants or provide a schedule for additional CAST releases.
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