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Selena Gomez and Demi Lovato appear together in Rare Beauty’s new “Still Making Each Other Blush” campaign, which promotes a limited-edition Delena Soft Pinch Liquid Blush Bundle. The $50 set includes the brand’s Soft Pinch Liquid Blush and blush brush and is available through Rare Beauty’s website, according to Hypebae.
Selena Gomez and Demi Lovato have reunited for Rare Beauty’s new campaign, “Still Making Each Other Blush,” which promotes a limited-edition makeup set named the Delena Soft Pinch Liquid Blush Bundle. The $50 bundle pairs the brand’s best-selling liquid blush with a blush brush and is available through Rare Beauty’s website, according to Hypebae.
The campaign draws on the pair’s friendship dating back to childhood and references their shared history, including the 2009 Disney Channel film Princess Protection Program. Hypebae describes the campaign as nostalgic and notes that its “Delena” name combines the stars’ first names. The campaign’s creative concept is titled “Still Making Each Other Blush.”
Gomez wears Hope, described as a nude mauve shade, while Lovato wears Virtue, a beige peach shade. The featured Soft Pinch Liquid Blush is presented by the brand as a blendable, high-impact formula. The limited-edition set includes the blush and the Soft Pinch Blush Brush; Hypebae reports its retail price as $50 in U.S. dollars.
In comments included in a Rare Beauty press release, Lovato said shooting together recalled making YouTube videos and playing with makeup in their bedrooms as children. Gomez described the collaboration as a reminder of their shared history and a chance to celebrate who they are now. Lovato also said she has liked the blush formula since Rare Beauty launched.
A Friendship Shapes Rare Beauty’s Campaign
The campaign makes the relationship between its two featured stars central to the product launch. Rather than presenting only a shade or formula, Rare Beauty connects the limited-edition bundle with the pair’s long-running public friendship and a recognizable part of their shared entertainment history. That gives the launch a story-led appeal for fans who remember their earlier work together.
For shoppers, the concrete offer is a $50 set combining a blush and its brush. The campaign identifies two shades worn by Gomez and Lovato, but it does not establish that these are exclusive shades or that the products have been reformulated. The announcement is therefore chiefly about a promotional collaboration and bundled product, not a reported change to Rare Beauty’s wider line.
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From Childhood Friends to Campaign Partners
Gomez and Lovato became known to many young viewers through Disney Channel projects, including Princess Protection Program. Their association has continued to attract interest because it spans their childhood careers and later solo work. The Rare Beauty campaign uses that history as its theme, though the source does not provide further detail about the pair’s current personal relationship beyond their participation and comments about the shoot.
Rare Beauty was founded by Gomez and sells the Soft Pinch Liquid Blush as one of its established products. Hypebae identifies the formula as a best seller and says Lovato has used or liked it since the brand’s launch. The current release packages the blush with the matching brush and gives the set the Delena name. The report does not specify how long the bundle will remain available or whether it will be sold in stores.
“Being on set together felt like we were back in our old bedrooms making YouTube videos and playing with makeup.”
— Demi Lovato, in a Rare Beauty press release
Availability and Campaign Details
The available report says the bundle can be purchased on Rare Beauty’s website, but does not give an end date, stock information, or details about availability through other retailers. It is also unclear whether the bundle will be restocked after selling out or offered outside the United States. The source does not state whether Hope and Virtue are exclusive to this release, or provide campaign reach, sales projections, or performance data.
The article relies on the brand’s press release for the stars’ comments and does not include separate interviews with them. Their participation in this campaign confirms a professional collaboration; it does not, by itself, establish additional details about their personal relationship.
Where Shoppers Can Find the Set
Rare Beauty lists the Delena Soft Pinch Liquid Blush Bundle for $50 on its website, according to Hypebae. Readers interested in the set can check the brand’s product listing for current stock, shipping locations, and any updated availability details. No further campaign events, additional products, or follow-up announcements are specified in the report.
Key Questions
What is the Rare Beauty Delena bundle?
It is a limited-edition set featuring Soft Pinch Liquid Blush and the Soft Pinch Blush Brush, promoted in a campaign starring Selena Gomez and Demi Lovato.
How much does the bundle cost?
Hypebae reports a price of $50 USD.
Where can it be purchased?
The report says the bundle is available through Rare Beauty’s website. Its availability through other retailers is not specified.
Which blush shades do Gomez and Lovato wear?
Gomez wears Hope, described as a nude mauve, and Lovato wears Virtue, described as a beige peach.
What is the campaign called?
The campaign is titled “Still Making Each Other Blush.” It uses the pair’s shared history and friendship as the theme for the product launch.
Source: hypebae.com
