The Indie Activewear Brands It-Girls Are Wearing To Work Out

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A Hypebae report published in October 2026 highlights eight indie activewear labels for different workouts and style preferences. The article describes their designs and brand positioning, but does not provide sales data, independent performance testing or evidence that the labels are widely worn by celebrities or influencers.

Hypebae has published a guide to eight independent activewear labels, presenting options for activities ranging from running and ballet to yoga and Pilates. The report offers readers alternatives to familiar mainstream brands, but its headline’s “It-Girls” framing is not supported by named endorsements or evidence of how widely the labels are worn.

The labels named are an action a day, Imperfect Pointes, Bandit Running, marby, Splits59, Live the Process, MATE the Label and Bodile. Hypebae groups them around different uses and design approaches rather than ranking them or reporting consumer research. The article describes an action a day as a versatile wardrobe for workouts and activities beyond the studio; it says the label was founded by friends in 2022.

Other descriptions focus on specific disciplines: Imperfect Pointes makes dancewear and tights, while Brooklyn-based Bandit Running is presented as a running label combining technical designs with street-style elements. The report describes Bodile, an Australian label, as combining performance fabrics with dancewear. Those are the publication’s characterizations; the article does not include test results comparing technical performance.

For studio and everyday clothing, Hypebae points to marby’s use of deadstock vintage activewear, Splits59’s retro-inspired pieces, and Live the Process’s yoga and Pilates styles. It describes MATE the Label as making minimalist activewear in Los Angeles using organic materials, and characterizes Imperfect Pointes as sustainability-focused. No sourcing documentation or environmental measurements are provided in the report.

More Choices Across Workout Styles

The report reflects a wider range of niche labels serving people who want workout clothes beyond a single general-purpose look. Its selections span running, dance, barre, yoga and Pilates, with designs that the publication says can also be worn outside exercise. That mix may help readers narrow a search by activity or aesthetic, rather than treating activewear as one uniform category.

It also puts sustainability language and material choices in the spotlight, particularly for labels described as using organic materials or deadstock. Those claims can matter to shoppers, but brand descriptions alone do not establish environmental impact. Readers would need product-level details, such as fabric composition, production information and durability, before drawing conclusions about a garment’s footprint.

The story is a shopping and trend report, not an industry survey. It does not quantify market growth, show that these brands have gained sales or establish that celebrities and influencers are customers. Its value is as a curated introduction to labels that Hypebae says merit attention, rather than proof of a measured shift in what people wear to exercise.

From Studio Clothes to Daily Wear

Hypebae frames its guide around the overlap between exercise clothing and everyday fashion. It points to yoga, Pilates, barre, gym workouts, hikes and running as settings for the featured pieces, and says that dressing for the gym has become more common. The report offers no survey or market figures to measure that trend, so it should be understood as the publication’s framing rather than a quantified finding.

The brands represent distinct niches. Bandit Running is associated with running, while Imperfect Pointes and Bodile are linked to dancewear; the remaining labels are presented through studio, versatile or lifestyle-oriented pieces. Hypebae’s list therefore functions as a discovery guide. It does not compare prices, size ranges, return policies or availability, all of which can affect a shopper’s decision.

““these are a few of the indie activewear brands we’ve fallen in love with recently.””

— Hypebae

Claims Beyond the Brand Descriptions

The source does not establish how many customers wear the labels, whether any are especially popular with “It-Girls,” or what evidence supports that headline framing. It also gives no sales figures, prices, garment-by-garment size information, availability details or customer reviews. Popularity and value are not measured in the report.

Sustainability and technical-performance descriptions also remain unverified within the article. Hypebae names materials and design intentions in broad terms, but does not provide certifications, full supply-chain information, durability testing or fabric performance data. Sizing can vary by brand and garment; readers should check each label’s own measurements and product information rather than assume a consistent fit.

Check Details Before Shopping

The report does not announce a launch, partnership or upcoming event, and it gives no follow-up date. Readers interested in the brands can use the article as a starting point, then check each label’s current product pages for prices, stock, sizing, fabric content and care guidance. Those details can vary by item and change after publication.

For environmental or performance claims, the next useful step is to look for specific evidence from the brands, such as material breakdowns, sourcing disclosures or testing information. Until those details are available, the article supports a shortlist of labels to investigate, not a conclusion about which brand offers the best value or performance.

Key Questions

Which independent activewear brands does the report feature?

Hypebae names an action a day, Imperfect Pointes, Bandit Running, marby, Splits59, Live the Process, MATE the Label and Bodile.

Which labels are associated with running or dancewear?

The report presents Bandit Running as a running label. It describes Imperfect Pointes and Australian label Bodile in connection with dancewear and studio clothing.

Does the report prove that these brands are popular with celebrities or influencers?

No. Its headline uses “It-Girls,” but the report does not name celebrity customers, provide endorsements or include data measuring how widely the brands are worn.

Does the article verify the brands’ sustainability claims?

No. It describes some labels as using organic materials or deadstock and identifies sustainability as part of their positioning, but gives no certifications, sourcing audit or environmental measurements.

What should shoppers check before buying?

Check the specific item’s measurements, fabric details, price, availability and return terms. Sizing varies by brand, so use the label’s garment-specific size information.

Source: rss